Episode 2

Executive Coaching - How I'd Market It | Market Behaviourally

Published on: 6th May, 2025

🚀 How I’d Market a Life Coach for Overwhelmed Executives | Market Behaviourally

In this episode of How I'd Market It, we're diving into a complete marketing strategy for life coaches who serve busy, overwhelmed professionals and high-achieving executives.


If you're a life coach struggling to stand out in a saturated market, or you're looking to attract premium clients without sounding salesy, this is for you.

We’ll walk through every stage of a behavioural science-backed marketing funnel — from building awareness, creating an irresistible challenge, to converting followers into loyal, high-ticket clients. ✅


What you'll learn:

✔️ Why generic messaging fails with executives (and what to say instead)

✔️ How to design a powerful 5-day challenge that builds trust fast

✔️ The exact nurture sequence to turn subscribers into buyers

✔️ Offer stacking strategies for higher conversions

✔️ How to build long-term retention and create client advocates

✔️ The counterintuitive truth about selling transformation


🔥 Whether you’re just starting out or ready to scale, this episode is packed with actionable insights you can implement today.


🎯 Book your discovery call:


https://www.marketbehaviourally.com/discovery


👍 Like this video if you found it helpful

💬 Drop your questions or insights in the comments

🔔 Subscribe for more behavioural marketing breakdowns

👥 Share this with a coach or service provider who needs it!


#LifeCoachMarketing #ExecutiveCoaching #MarketingStrategy #BehaviouralMarketing #HowIdMarketIt #MarketBehaviourally

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About the Podcast

How I'd Market It by Market Behaviourally
Transform Your Marketing with Behavioral Science
Welcome to How I’d Market It, the podcast where behavioural science meets creative strategy. Hosted by Matthew Wellington at Market Behaviourally, each episode takes a random product or service—from the everyday to the downright obscure—and breaks down exactly how we’d market it. Using psychology-backed tactics, real-world insights, and a dash of imagination, we build campaigns from scratch to show how behavioural thinking can power brilliant marketing. Whether you're a brand builder, creative thinker, or just love a good “what if,” this show’s for you.

About your host

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Matthew Wellington