How I’d Market a SaaS That Sells Focus (Not Features)

In this episode of How I’d Market It, host Matthew Wellington breaks down a full behavioral marketing campaign for a fictional SaaS product called Focusly — an AI-powered tool that helps remote teams reclaim their time, energy, and focus without micromanagement or burnout.

You’ll learn how to craft an entire funnel designed for how people actually make decisions: emotionally, irrationally, and based on identity cues. From awareness-building content to experiential lead magnets, habit-driven onboarding, and referral loops — this is your blueprint for marketing a productivity product that sells itself.

🧠 Inside This Episode:

• Why Focusly is more than a tool — it's an identity shift
• The 3-part visibility strategy that hooks distracted teams
• A lead magnet reimagined as a 7-Day Focus Sprint (free trial meets behavior design)
• How to nurture with neuroscience and storytelling
• What makes people stay (hint: gamified success + identity reinforcement)
• How to turn users into evangelists using community and reward loops

Whether you're building a SaaS, launching a new product, or just want to market smarter using behavioral psychology — this one's for you.

💡 Free Offer: Get a 30-Minute Quick Wins Session

Want personalized insight into your own marketing funnel? Book a free 30-minute Quick Wins Session with Matthew Wellington and walk away with 2–3 behavioral upgrades you can apply immediately.

👉 Book here: https://www.marketbehaviourally.com/optin